How not to communicate internationally

When you are communicating internationally you need to think things through. And it is not just about language, it is about culture at every level. Coca-Cola appear to have really lost the plot in their #AbreTuCorazon campaign forgetting to take into account a variety of factors including aspects of cultural and commercial colonialism. It all looks so obviously wrong.

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Why thought leadership comes from doing, not talking

Thought leadership can’t be achieved through good communications alone – it must be built on what you’re doing.   We want to share with you this excellent article originally published by The Guardian http://www.theguardian.com/media-network/marketing-agencies-association-partner-zone/2015/dec/17/thought-leadership-doing-not-talking It just slipped out, but I think I got away with it. You might characterise it as a low audible sigh. It was right

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Bringing your media along for the ride

The Bridgestone World Solar Challenge 2015 was unique. Inspirational. Exhausting. Extraordinary. Big on every level. More than 1,000 people travelling 3,000 kilometres across Australia’s outback. At any one time, during sunlight hours at least, 42 of them were driving a purpose-built electric solar car. Millions of dollars in high tech equipment speeding across the desert. And this year,

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Simple SEO – it’s not as complicated as you think

You need to understand how important Search Engine Optimization is, wherever you sit in an organization. Yet, it is one of those topics where you can get overwhelmed by technical explanations from the experts. I’m no SEO expert, but I’ve worked with lots of SEO consultants, web agencies and website managers. I explain here how SEO works from

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Why the C-Suite Needs to Get Social

Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/   Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot of questions about

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Professional social media is an essential part of business

For international corporations or individual entrepreneurs LinkedIn and Twitter are currently the dominant social media networks. Your LinkedIn profile is not just there as an online CV. It is a powerful tool to get you noticed and nurture your network of contacts. You need a structured professional social media strategy to become a more effective sales person and business

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