Engineering the World’s Fastest Solar Race Cars
Light Speed is the most in-depth, behind the scenes look at the Bridgestone World Solar Challenge yet. It is presented by Derek Muller of Veritasium,
Check out the first episode of this YouTube Original Series.
Engineering the World’s Fastest Solar Race Cars Read More »
Charging the future – powering change
2019 will be the fifth time we’ve taken on the challenge of promoting the Bridgestone World Solar Challenge and it’s a privilege to tell the stories of a generation looking for a sustainable way to travel that is not at the expense of the planet.
Charging the future – powering change Read More »
Overtourism – a growing concern for the travel industry
The issue of over tourism is a hot topic. Fuelled by a rising middle class in Asia and cheaper travel, tourism has been booming in many parts of the world.
Overtourism – a growing concern for the travel industry Read More »
Airbnb’s evolution renews its brand promise
While the technical algorithm no doubt remains an essential element of the platform, Airbnb continues to emphasise the relationships between guests and hosts.
Airbnb’s evolution renews its brand promise Read More »
What brands can tell us about the French and the Brits
Some latest brand surveys provide insight into the culture of the UK and France from a marketing and branding perspective.
What brands can tell us about the French and the Brits Read More »
Getting the story from the Australian outback to the world’s media
The Firstpoint team are in Darwin and Adelaide this week managing the media for the Bridgestone World Solar Challenge. Here are some photos of the TV, radio and online journalists from around the world covering the event.
Getting the story from the Australian outback to the world’s media Read More »
The reputation of CEOs and execs is a fundamental driver of a company’s reputation
This research is specific to large corporations but the lessons we can learn from it apply to business leaders of companies of all sizes.
The reputation of CEOs and execs is a fundamental driver of a company’s reputation Read More »
Native English Speakers are the world’s worst communicators
In a room full of non-native speakers, ‘there isn’t any chance of understanding’. It might be their language, but the message is often lost.
Native English Speakers are the world’s worst communicators Read More »
Being part of The Bridgestone World Solar Challenge is an incredible experience
Firstpoint Marketing & Communications has been proud to provide support to the World Solar Challenge for several years. We are now in the countdown and will be on the ground from start to finish for this year’s event.
Being part of The Bridgestone World Solar Challenge is an incredible experience Read More »