By getting you talked about. In a good way.
Before we look at what you should be saying, we listen to your audience. What’s important to them and how does it relate to what’s important to you?
Do you have an existing relationship and want to build a better one, or are you just starting the conversation? We look at your organisational values, business, products and services, and how to create and position your messages to gain maximum impact. We understand how to create and build awareness; and a memorable, positive image that connects and inspires.
We know how to bring a story together, sourcing a wide variety of information, internal and external to your business. Together we prioritise objectives and identify the defining messages and campaign moments and innovative ways to share them.
Because effective communications is about so much more than finding the right words. Sometimes it’s not words at all. It’s how you’ve made your audience feel and what they’ve experienced.
Once we’ve agreed on the strategy we develop and implement the plan, incorporating consistent messaging and traditional and innovative media channels.
We’ll give you a fresh, third-party perspective thanks to first-hand experience and a well-grounded blend of marketing and communications expertise.
By adapting to a variety of markets and cultures
We know how to adapt your messages to different audiences that reflect a variety of languages and cultures.
It is never just a question of translation; that is only a small part of the process. Different markets will require a different style (words, images and structure) and a different mindset. And even if most of your communication is in English you need to find the most appropriate English to use. For many companies the audience receiving your messages in English will have one or more other languages as their mother tongues. They will not read English in the same way as an American or a Brit. You will need to adopt a version of International English that suits your needs.