The reputation of CEOs and execs is a fundamental driver of a company’s reputation
This research is specific to large corporations but the lessons we can learn from it apply to business leaders of companies of all sizes.
How to get full attention on LinkedIn
Here are a few tips on what you need to understand if you want to build a solid foundation for your digital presence. Do these and you will boost your career and get more business.
Simple SEO – it’s not as complicated as you think
You need to understand how important Search Engine Optimization is, wherever you sit in an organization. Yet, it is one of those topics where you can get overwhelmed by technical explanations from the experts. I’m no SEO expert, but I’ve worked with lots of SEO consultants, web agencies and website managers. I explain here how …
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Why the C-Suite Needs to Get Social
Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/ Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot …
B2B social media is on the rise as websites decline
What is the role of social media today for companies active in a business-to-business market? Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or online catalogue for a company. But the key content – …
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Find it difficult networking? How Twitter can help introverts
How do you explain Twitter to someone who has little idea of how to use social media in a business to business context? Someone who may even be hesitant about the whole concept of networking. I often get asked about Twitter and whether it really can be a tool that anyone can use to grow …
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What is the Social Tipping Point for your message?
The website has had its day. Okay, there are about one billion websites on the Internet but it is perhaps the beginning of the end. Everyone is turning to mobile and other devices to find information. Apps and other platforms are replacing websites. Meanwhile the way we search is changing. In fact, we are searching …
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You’re the CEO, shouldn’t you be on social media too?
Most senior executives understand that social media is now an essential part of any company’s communications and public relations strategy. They see the need for brands to be part of online conversations and they see the advantages that it can bring.
The B2B sector needs to wake up; social media has changed all the rules
Twitter is an advertising media because it is a social network. It has become an essential promotional tool. We see this of course through the consumer brands we know and love (and those we hate too). Now businesses in every sector need to understand that it will soon be impossible to get noticed without using, …
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You write “good” English but does everyone understand you?
English is the main language on the web but there are twice as many non-native speakers in the world as native English speakers. If you are communicating in English to an audience beyond the borders of your own country you’ll need to think twice about what sort of English to use. And it is not …
You write “good” English but does everyone understand you? Read More »