This research is specific to large corporations but the lessons we can learn from it apply to business leaders of companies of all sizes.
You need to understand how important Search Engine Optimization is, wherever you sit in an organization. Yet, it is one of those topics where you can get overwhelmed by technical explanations from the experts. I’m no SEO expert, but I’ve worked with lots of SEO consultants, web agencies and website managers. I explain here how
Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/ Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot
What is the role of social media today for companies active in a business-to-business market? Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or online catalogue for a company. But the key content –
How do you explain Twitter to someone who has little idea of how to use social media in a business to business context? Someone who may even be hesitant about the whole concept of networking. I often get asked about Twitter and whether it really can be a tool that anyone can use to grow
The website has had its day. Okay, there are about one billion websites on the Internet but it is perhaps the beginning of the end. Everyone is turning to mobile and other devices to find information. Apps and other platforms are replacing websites. Meanwhile the way we search is changing. In fact, we are searching
Most senior executives understand that social media is now an essential part of any company’s communications and public relations strategy. They see the need for brands to be part of online conversations and they see the advantages that it can bring.
Twitter is an advertising media because it is a social network. It has become an essential promotional tool. We see this of course through the consumer brands we know and love (and those we hate too). Now businesses in every sector need to understand that it will soon be impossible to get noticed without using,
English is the main language on the web but there are twice as many non-native speakers in the world as native English speakers. If you are communicating in English to an audience beyond the borders of your own country you’ll need to think twice about what sort of English to use. And it is not