We know what makes a good story and how to pitch it
There’s more to media relations than getting an article published in a newspaper or magazine or a run on the evening news. It is a strategic approach to connecting with your audience and creating awareness for your brand.
To achieve this, we take the time to understand your organisation and to identify what makes you stand out from the crowd. We build stories that connect with key media audiences, and attract attention, cutting through the cluttered media competition. We build strong media relationships and match those stories to the right journalist or producer and identify key influencers or celebrity endorsers to extend the conversations.
Timing is everything, so we will plan with you the best time and place to publish your news and information. This could be a launch or tailored special event; media conference; pitch or media release to secure extensive media coverage.
As with everything we do, the words, the media and the images we use will be a reflection of the communication strategy that we have created with you.