Overtourism – a growing concern for the travel industry
The issue of over tourism is a hot topic. Fuelled by a rising middle class in Asia and cheaper travel, tourism has been booming in many parts of the world.
Airbnb’s evolution renews its brand promise
While the technical algorithm no doubt remains an essential element of the platform, Airbnb continues to emphasise the relationships between guests and hosts.
What brands can tell us about the French and the Brits
Some latest brand surveys provide insight into the culture of the UK and France from a marketing and branding perspective.
Native English Speakers are the world’s worst communicators
In a room full of non-native speakers, ‘there isn’t any chance of understanding’. It might be their language, but the message is often lost.
How to get full attention on LinkedIn
Here are a few tips on what you need to understand if you want to build a solid foundation for your digital presence. Do these and you will boost your career and get more business.
The Social CEO: CEOs and the Use of Social Media – Infographic
A truly social CEO is still rare, but there are a few leaders out there demonstrating what it looks like and how it benefits their personal and professional brands.
How not to communicate internationally
When you are communicating internationally you need to think things through. And it is not just about language, it is about culture at every level. Coca-Cola appear to have really lost the plot in their #AbreTuCorazon campaign forgetting to take into account a variety of factors including aspects of cultural and commercial colonialism. It all looks …
Why thought leadership comes from doing, not talking
Thought leadership can’t be achieved through good communications alone – it must be built on what you’re doing. We want to share with you this excellent article originally published by The Guardian http://www.theguardian.com/media-network/marketing-agencies-association-partner-zone/2015/dec/17/thought-leadership-doing-not-talking It just slipped out, but I think I got away with it. You might characterise it as a low audible sigh. …
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Simple SEO – it’s not as complicated as you think
You need to understand how important Search Engine Optimization is, wherever you sit in an organization. Yet, it is one of those topics where you can get overwhelmed by technical explanations from the experts. I’m no SEO expert, but I’ve worked with lots of SEO consultants, web agencies and website managers. I explain here how …
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Why the C-Suite Needs to Get Social
Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/ Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot …