The issue of over tourism is a hot topic. Fuelled by a rising middle class in Asia and cheaper travel, tourism has been booming in many parts of the world.
Firstpoint Marketing & Communications has been proud to provide support to the World Solar Challenge for several years. We are now in the countdown and will be on the ground from start to finish for this year’s event.
The Bridgestone World Solar Challenge 2015 was unique. Inspirational. Exhausting. Extraordinary. Big on every level. More than 1,000 people travelling 3,000 kilometres across Australia’s outback. At any one time, during sunlight hours at least, 42 of them were driving a purpose-built electric solar car. Millions of dollars in high tech equipment speeding across the desert.