Business-to-business thought leadership

The technical division of an international company, leader in its sector, needed to grow its influence and stature within a community of experts related to their business. Target groups included government bodies, trade associations, politicians, technical trade magazines and a wide variety of interested parties. The company knew it had a lot to say and already communicated well

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5 timely tips to generating free-ink PR. Get your next media release noticed

Did your last press release really stand out? Did it get the exposure you wanted? Did your media notification get through? When preparing any communication, and in particular a press release, you really do need to be sure to grab attention. Forget these key points and your story will not get noticed. Journalists have seen it all before.

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Connecting with a new audience

A transport company with experience in operating bus networks won a new contract to operate an express metro line in the heart of a European capital. Operating the new metro line represented a significant step up in terms of the level of service expected from passengers as well as from the general population and local administration. There were also new

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