The reputation of CEOs and execs is a fundamental driver of a company’s reputation
This research is specific to large corporations but the lessons we can learn from it apply to business leaders of companies of all sizes.
Read moreCategory Archives: LinkedIn Pulse
You’re the CEO, shouldn’t you be on social media too?
Most senior executives understand that social media is now an essential part of any company’s communications and public relations strategy. They see the need for brands to be part of online conversations and they see the advantages that it can bring.
Read moreYou write “good” English but does everyone understand you?
English is the main language on the web but there are twice as many non-native speakers in the world as native English speakers. If you are communicating in English to an audience beyond the borders of your own country you’ll need to think twice about what sort of English to use. And it is not just the choice
Read more5 timely tips to generating free-ink PR. Get your next media release noticed
Did your last press release really stand out? Did it get the exposure you wanted? Did your media notification get through? When preparing any communication, and in particular a press release, you really do need to be sure to grab attention. Forget these key points and your story will not get noticed. Journalists have seen it all before.
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