The Firstpoint team are in Darwin and Adelaide this week managing the media for the Bridgestone World Solar Challenge. Here are some photos of the TV, radio and online journalists from around the world covering the event.
The Bridgestone World Solar Challenge 2015 was unique. Inspirational. Exhausting. Extraordinary. Big on every level. More than 1,000 people travelling 3,000 kilometres across Australia’s outback. At any one time, during sunlight hours at least, 42 of them were driving a purpose-built electric solar car. Millions of dollars in high tech equipment speeding across the desert.
How do you build a personal brand? Should CEOs spend time building their personal reputation or simply promote the company they are leading. These and many more questions are discussed on our Social Bosses Storify [View the story “Social Bosses” on Storify]
Did your last press release really stand out? Did it get the exposure you wanted? Did your media notification get through? When preparing any communication, and in particular a press release, you really do need to be sure to grab attention. Forget these key points and your story will not get noticed. Journalists have seen