The reputation of CEOs and execs is a fundamental driver of a company’s reputation
This research is specific to large corporations but the lessons we can learn from it apply to business leaders of companies of all sizes.
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You’re the CEO, shouldn’t you be on social media too?
Most senior executives understand that social media is now an essential part of any company’s communications and public relations strategy. They see the need for brands to be part of online conversations and they see the advantages that it can bring.
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The technical division of an international company, leader in its sector, needed to grow its influence and stature within a community of experts related to their business. Target groups included government bodies, trade associations, politicians, technical trade magazines and a wide variety of interested parties. The company knew it had a lot to say and already communicated well
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