Digital and social media
Get social or get lost!
If you’re not ‘talking digital’ as part of your communications strategy you’re in danger of losing key audience share to your competition.
You need engaging content that builds a relevant, consistent story and targets your messages to key influencers.
But how do you carve your own niche in this challenging and cluttered space? Social media is a conversation, a sharing of ideas and opinions within a community. It’s about giving without always expecting a direct return. We work with our clients to establish the most appropriate social media platform and strategies to identify content and creative direction, tone of voice, responsible guidelines and promotions to build audience share, engagement and likeability.
We will advise you on the best social and digital media channels for your company or organisation and help you manage and measure them to maximize the impact of your communication actions. Social is now the primary media for many business-to-business communication strategies, don’t get left behind! It is now a major business tool with millions of people interacting to create business opportunities. It is also the gateway to managing your personal brand.
In addition, making the link with your media relations, we can advise you about building and operating a Digital News Room within your website.
Adapt your messages
If there is one place where you need to be thinking international it is in the web. Potential customers and partners will find your content, by design or by chance. They will not stay long, or wish to make contact, if they cannot understand what you are trying to say.
A form of English that is too American or too British will not work. You will need to find a version of International English that satisfies your audiences’ needs. And, of course, English is not always the “world language” that many believe it is. It may satisfy an initial need, but you will very likely need to produce content in other languages to make the connection. We can guide you through the minefield of the intercultural world and help ensure that your audience can find the content adapted to their specific language and culture.
Check out our blogpost to see how social media can be used to build a professional network
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