For international corporations or individual entrepreneurs LinkedIn and Twitter are currently the dominant social media networks.

Your LinkedIn profile is not just there as an online CV. It is a powerful tool to get you noticed and nurture your network of contacts. You need a structured professional social media strategy to become a more effective sales person and business developer and develop your personal brand.


For you this means:

  • increasing your prominence in your field of expertise
  • highlighting your perceived value to others
  • protecting and managing your reputation
  • developing your personal brand

For your company this means:

  • increasing the visibility of your company in its market
  • accentuating the perceived value of your products or services
  • protecting and managing your corporate reputation
  • managing online PR and media communications
  • strengthening and enhancing your brands


The Professional Social Media Road to Success
  • Understand the basics – what is professional social media, why and how can you use it?
  • Carry out a digital audit
  • Define your company or personal brand
  • Establish your strategy
  • Identify and generate content
  • Build and nurture your network of influence

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