Tag Archives: twitter

The reputation of CEOs and execs is a fundamental driver of a company’s reputation

The reputation of CEOs and senior executives is a fundamental driver of a company’s reputation. A recent survey from Weber Shandwick tells us that “global executives estimate that nearly one half of a company’s market value is attributable to its CEO”. This research is specific to large corporations but the lessons we can learn from it apply to business

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How to get full attention on LinkedIn

It’s become essential today to build your digital personal brand. LinkedIn is the best place to start and the first step is to sort out your profile. Here are a few tips on what you need to understand if you want to build a solid foundation for your digital presence. Do these and you will boost your career and get

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Why the C-Suite Needs to Get Social

Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/   Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot of questions about

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Professional social media is an essential part of business

For international corporations or individual entrepreneurs LinkedIn and Twitter are currently the dominant social media networks. Your LinkedIn profile is not just there as an online CV. It is a powerful tool to get you noticed and nurture your network of contacts. You need a structured professional social media strategy to become a more effective sales person and business

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B2B social media is on the rise as websites decline

What is the role of social media today for companies active in a business-to-business market? Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or online catalogue for a company. But the key content – the words, images

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What is the Social Tipping Point for your message?

The website has had its day. Okay, there are about one billion websites on the Internet but it is perhaps the beginning of the end. Everyone is turning to mobile and other devices to find information. Apps and other platforms are replacing websites. Meanwhile the way we search is changing. In fact, we are searching less and listening

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You’re the CEO, shouldn’t you be on social media too?

Twitter is probably the best social media for CEOs to share their thoughts with the world, create an online personality and build their reputation. But social media for business is not for everyone. Most senior executives understand that social media is now an essential part of any company’s communications and public relations strategy. They see the need for

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