The website has had its day. Okay, there are about one billion websites on the Internet but it is perhaps the beginning of the end. Everyone is turning to mobile and other devices to find information. Apps and other platforms are replacing websites. Meanwhile the way we search is changing. In fact, we are searching …
What is the Social Tipping Point for your message? Read More »
General Electric (GE) is generally recognised as leading the way in business-to-business social media. The company has developed a powerful social marketing strategy over the last five or more years and is now present across a wide variety of social channels. It is often one of the first to use new social channels. This has …
How can you use social media to your advantage when you’re a seemingly dull B2B company? This is a great case study about Maersk Line from Denmark with an emphasis on visual content and engaging employees. Read more via linkhumans.com http://linkhumans.com/blog/maersk-line-b2b
LinkedIn is one of the most powerful social networks today. It has close to 400 million members and 40% of them log in every day. To make sure you are getting the most out of it, check out some of the great suggestions below. You can also find them here http://www.ethos3.com/2014/08/33-linkedin-tips-in-140-characters-or-less/
Do you know how long a blog post should be? And a tweet, that’s 140 characters isn’t it? Well in fact it is better to tweet in 100 characters or less. This graphic summarizes some research into the ideal world count to get maximum engagement from your online articles. It is the same for titles, …
How do you build a personal brand? Should CEOs spend time building their personal reputation or simply promote the company they are leading. These and many more questions are discussed on our Social Bosses Storify [View the story “Social Bosses” on Storify]
Social media management has grown to become a major business. These are some of the tools used by the professionals. But you too can use them to manage your own accounts. They provide great sources of content and the ability to schedule posts on a variety of social media. With analytical and monitoring tools and the marketing …
Most senior executives understand that social media is now an essential part of any company’s communications and public relations strategy. They see the need for brands to be part of online conversations and they see the advantages that it can bring.
Twitter is an advertising media because it is a social network. It has become an essential promotional tool. We see this of course through the consumer brands we know and love (and those we hate too). Now businesses in every sector need to understand that it will soon be impossible to get noticed without using, …
The B2B sector needs to wake up; social media has changed all the rules Read More »
The technical division of an international company, leader in its sector, needed to grow its influence and stature within a community of experts related to their business. Target groups included government bodies, trade associations, politicians, technical trade magazines and a wide variety of interested parties. The company knew it had a lot to say and …
