Tag Archives: segmentation

Business-to-business thought leadership

The technical division of an international company, leader in its sector, needed to grow its influence and stature within a community of experts related to their business. Target groups included government bodies, trade associations, politicians, technical trade magazines and a wide variety of interested parties. The company knew it had a lot to say and already communicated well

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Connecting with a new audience

A transport company with experience in operating bus networks won a new contract to operate an express metro line in the heart of a European capital. Operating the new metro line represented a significant step up in terms of the level of service expected from passengers as well as from the general population and local administration. There were also new

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