Tag Archives: research

The reputation of CEOs and execs is a fundamental driver of a company’s reputation

The reputation of CEOs and senior executives is a fundamental driver of a company’s reputation. A recent survey from Weber Shandwick tells us that “global executives estimate that nearly one half of a company’s market value is attributable to its CEO”. This research is specific to large corporations but the lessons we can learn from it apply to business

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Connecting with a new audience

A transport company with experience in operating bus networks won a new contract to operate an express metro line in the heart of a European capital. Operating the new metro line represented a significant step up in terms of the level of service expected from passengers as well as from the general population and local administration. There were also new

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