reputation

Why thought leadership comes from doing, not talking

Thought leadership can’t be achieved through good communications alone – it must be built on what you’re doing.   We want to share with you this excellent article originally published by The Guardian http://www.theguardian.com/media-network/marketing-agencies-association-partner-zone/2015/dec/17/thought-leadership-doing-not-talking It just slipped out, but I think I got away with it. You might characterise it as a low audible sigh.

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Professional social media is an essential part of business

For international corporations or individual entrepreneurs LinkedIn and Twitter are currently the dominant social media networks. Your LinkedIn profile is not just there as an online CV. It is a powerful tool to get you noticed and nurture your network of contacts. You need a structured professional social media strategy to become a more effective sales

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