Tag Archives: leadership

The reputation of CEOs and execs is a fundamental driver of a company’s reputation

The reputation of CEOs and senior executives is a fundamental driver of a company’s reputation. A recent survey from Weber Shandwick tells us that “global executives estimate that nearly one half of a company’s market value is attributable to its CEO”. This research is specific to large corporations but the lessons we can learn from it apply to business

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You’re the CEO, shouldn’t you be on social media too?

Twitter is probably the best social media for CEOs to share their thoughts with the world, create an online personality and build their reputation. But social media for business is not for everyone. Most senior executives understand that social media is now an essential part of any company’s communications and public relations strategy. They see the need for

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Business-to-business thought leadership

The technical division of an international company, leader in its sector, needed to grow its influence and stature within a community of experts related to their business. Target groups included government bodies, trade associations, politicians, technical trade magazines and a wide variety of interested parties. The company knew it had a lot to say and already communicated well

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