Tag Archives: CEO

The reputation of CEOs and execs is a fundamental driver of a company’s reputation

The reputation of CEOs and senior executives is a fundamental driver of a company’s reputation. A recent survey from Weber Shandwick tells us that “global executives estimate that nearly one half of a company’s market value is attributable to its CEO”. This research is specific to large corporations but the lessons we can learn from it apply to business

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How to get full attention on LinkedIn

It’s become essential today to build your digital personal brand. LinkedIn is the best place to start and the first step is to sort out your profile. Here are a few tips on what you need to understand if you want to build a solid foundation for your digital presence. Do these and you will boost your career and get

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Why the C-Suite Needs to Get Social

Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/   Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot of questions about

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You’re the CEO, shouldn’t you be on social media too?

Twitter is probably the best social media for CEOs to share their thoughts with the world, create an online personality and build their reputation. But social media for business is not for everyone. Most senior executives understand that social media is now an essential part of any company’s communications and public relations strategy. They see the need for

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