The reputation of CEOs and execs is a fundamental driver of a company’s reputation
This research is specific to large corporations but the lessons we can learn from it apply to business leaders of companies of all sizes.
How to get full attention on LinkedIn
Here are a few tips on what you need to understand if you want to build a solid foundation for your digital presence. Do these and you will boost your career and get more business.
The Social CEO: CEOs and the Use of Social Media – Infographic
A truly social CEO is still rare, but there are a few leaders out there demonstrating what it looks like and how it benefits their personal and professional brands.
Why thought leadership comes from doing, not talking
Thought leadership can’t be achieved through good communications alone – it must be built on what you’re doing. We want to share with you this excellent article originally published by The Guardian http://www.theguardian.com/media-network/marketing-agencies-association-partner-zone/2015/dec/17/thought-leadership-doing-not-talking It just slipped out, but I think I got away with it. You might characterise it as a low audible sigh. …
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Why the C-Suite Needs to Get Social
Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/ Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot …
Personal reputation and social media
How do you build a personal brand? Should CEOs spend time building their personal reputation or simply promote the company they are leading. These and many more questions are discussed on our Social Bosses Storify [View the story “Social Bosses” on Storify]
You’re the CEO, shouldn’t you be on social media too?
Most senior executives understand that social media is now an essential part of any company’s communications and public relations strategy. They see the need for brands to be part of online conversations and they see the advantages that it can bring.