When you are communicating internationally you need to think things through. And it is not just about language, it is about culture at every level. Coca-Cola appear to have really lost the plot in their #AbreTuCorazon campaign forgetting to take into account a variety of factors including aspects of cultural and commercial colonialism. It all looks so obviously wrong.
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Thought leadership can’t be achieved through good communications alone – it must be built on what you’re doing. We want to share with you this excellent article originally published by The Guardian http://www.theguardian.com/media-network/marketing-agencies-association-partner-zone/2015/dec/17/thought-leadership-doing-not-talking It just slipped out, but I think I got away with it. You might characterise it as a low audible sigh. It was right
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The Bridgestone World Solar Challenge 2015 was unique. Inspirational. Exhausting. Extraordinary. Big on every level. More than 1,000 people travelling 3,000 kilometres across Australia’s outback. At any one time, during sunlight hours at least, 42 of them were driving a purpose-built electric solar car. Millions of dollars in high tech equipment speeding across the desert. And this year,
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You need to understand how important Search Engine Optimization is, wherever you sit in an organization. Yet, it is one of those topics where you can get overwhelmed by technical explanations from the experts. I’m no SEO expert, but I’ve worked with lots of SEO consultants, web agencies and website managers. I explain here how SEO works from
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Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/ Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot of questions about
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For international corporations or individual entrepreneurs LinkedIn and Twitter are currently the dominant social media networks. Your LinkedIn profile is not just there as an online CV. It is a powerful tool to get you noticed and nurture your network of contacts. You need a structured professional social media strategy to become a more effective sales person and business
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Nearly two-thirds of American adults now use social networking sites, up from 7% in 2005. This and other interesting data can be found in the latest Pew Research report. Among other things we find that: Usage among those 65 and older has grown so that today 35% of those over 65 use social media. This was just 2%
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What is the role of social media today for companies active in a business-to-business market? Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or online catalogue for a company. But the key content – the words, images
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LinkedIn is now recognized as the key social media to support a business to business marketing strategy. Here are some of the key guidelines to follow to ensure you get the basics right. Initially, these guidelines will help to avoid embarrassment and promote a professional image of you and your company. More importantly, you need to know some
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How do you explain Twitter to someone who has little idea of how to use social media in a business to business context? Someone who may even be hesitant about the whole concept of networking. I often get asked about Twitter and whether it really can be a tool that anyone can use to grow business through networking.
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