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Why thought leadership comes from doing, not talking

January 7, 2016 firstpointrobin Leave a comment

Thought leadership can’t be achieved through good communications alone – it must be built on what you’re doing. We want to share with you this excellent article originally published by The Guardian http://www.theguardian.com/media-network/marketing-agencies-association-partner-zone/2015/dec/17/thought-leadership-doing-not-talking It just slipped out, but I think I got away with it. You might characterise it as a low audible sigh. It was right

Knowledge sharing blog, CEO, linkedin, networking, reputation, social media

Bringing your media along for the ride

November 26, 2015 firstpointjudi Leave a comment

The Bridgestone World Solar Challenge 2015 was unique. Inspirational. Exhausting. Extraordinary. Big on every level. More than 1,000 people travelling 3,000 kilometres across Australia’s outback. At any one time, during sunlight hours at least, 42 of them were driving a purpose-built electric solar car. Millions of dollars in high tech equipment speeding across the desert. And this year,

Firstpoint talks journalists, media, pr

Simple SEO – it’s not as complicated as you think

November 12, 2015 firstpointrobin Leave a comment

You need to understand how important Search Engine Optimization is, wherever you sit in an organization. Yet, it is one of those topics where you can get overwhelmed by technical explanations from the experts. I’m no SEO expert, but I’ve worked with lots of SEO consultants, web agencies and website managers. I explain here how SEO works from

Knowledge sharing, LinkedIn Pulse content, networking, pr, SEO, websites

Why the C-Suite Needs to Get Social

November 5, 2015 firstpointrobin Leave a comment

Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/ Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot of questions about

Knowledge sharing, LinkedIn Pulse CEO, culture, linkedin, networking, social media, twitter

Professional social media is an essential part of business

October 19, 2015 firstpointrobin Leave a comment

For international corporations or individual entrepreneurs LinkedIn and Twitter are currently the dominant social media networks. Your LinkedIn profile is not just there as an online CV. It is a powerful tool to get you noticed and nurture your network of contacts. You need a structured professional social media strategy to become a more effective sales person and business

Knowledge sharing B2B, blog, linkedin, networking, reputation, social media, twitter

B2B social media is on the rise as websites decline

September 25, 2015 firstpointrobin Leave a comment

What is the role of social media today for companies active in a business-to-business market? Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or online catalogue for a company. But the key content – the words, images

LinkedIn Pulse B2B, blog, content, linkedin, networking, reputation, social media, twitter, websites

What is the Social Tipping Point for your message?

July 14, 2015 firstpointrobin Leave a comment

The website has had its day. Okay, there are about one billion websites on the Internet but it is perhaps the beginning of the end. Everyone is turning to mobile and other devices to find information. Apps and other platforms are replacing websites. Meanwhile the way we search is changing. In fact, we are searching less and listening

LinkedIn Pulse content, linkedin, networking, social media, twitter, websites

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