Nearly two-thirds of American adults now use social networking sites, up from 7% in 2005. This and other interesting data can be found in the latest Pew Research report. Among other things we find that: Usage among those 65 and older has grown so that today 35% of those over 65 use social media. This was just 2%
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What is the role of social media today for companies active in a business-to-business market? Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or online catalogue for a company. But the key content – the words, images
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LinkedIn is now recognized as the key social media to support a business to business marketing strategy. Here are some of the key guidelines to follow to ensure you get the basics right. Initially, these guidelines will help to avoid embarrassment and promote a professional image of you and your company. More importantly, you need to know some
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How do you explain Twitter to someone who has little idea of how to use social media in a business to business context? Someone who may even be hesitant about the whole concept of networking. I often get asked about Twitter and whether it really can be a tool that anyone can use to grow business through networking.
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The website has had its day. Okay, there are about one billion websites on the Internet but it is perhaps the beginning of the end. Everyone is turning to mobile and other devices to find information. Apps and other platforms are replacing websites. Meanwhile the way we search is changing. In fact, we are searching less and listening
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General Electric (GE) is generally recognised as leading the way in business-to-business social media. The company has developed a powerful social marketing strategy over the last five or more years and is now present across a wide variety of social channels. It is often one of the first to use new social channels. This has been accompanied by
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How can you use social media to your advantage when you’re a seemingly dull B2B company? This is a great case study about Maersk Line from Denmark with an emphasis on visual content and engaging employees. Read more via linkhumans.com http://linkhumans.com/blog/maersk-line-b2b
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LinkedIn is one of the most powerful social networks today. It has close to 400 million members and 40% of them log in every day. To make sure you are getting the most out of it, check out some of the great suggestions below. You can also find them here http://www.ethos3.com/2014/08/33-linkedin-tips-in-140-characters-or-less/
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Do you know how long a blog post should be? And a tweet, that’s 140 characters isn’t it? Well in fact it is better to tweet in 100 characters or less. This graphic summarizes some research into the ideal world count to get maximum engagement from your online articles. It is the same for titles, they need to
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How do you build a personal brand? Should CEOs spend time building their personal reputation or simply promote the company they are leading. These and many more questions are discussed on our Social Bosses Storify [View the story “Social Bosses” on Storify]
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