Category Archives: Knowledge sharing

Native English Speakers are the world’s worst communicators

In a room full of non-native speakers, ‘there isn’t any chance of understanding’. It might be their language, but the message is often lost. Here are some extracts from a great article on a topic close to our hearts, from BBC Capital. Read the full article by Lennox Morrison here: http://www.bbc.com/capital/story/20161028-native-english-speakers-are-the-worlds-worst-communicators Suddenly the American or Brit walks into the

Read more

How to get full attention on LinkedIn

It’s become essential today to build your digital personal brand. LinkedIn is the best place to start and the first step is to sort out your profile. Here are a few tips on what you need to understand if you want to build a solid foundation for your digital presence. Do these and you will boost your career and get

Read more

How not to communicate internationally

When you are communicating internationally you need to think things through. And it is not just about language, it is about culture at every level. Coca-Cola appear to have really lost the plot in their #AbreTuCorazon campaign forgetting to take into account a variety of factors including aspects of cultural and commercial colonialism. It all looks so obviously wrong.

Read more

Why thought leadership comes from doing, not talking

Thought leadership can’t be achieved through good communications alone – it must be built on what you’re doing.   We want to share with you this excellent article originally published by The Guardian http://www.theguardian.com/media-network/marketing-agencies-association-partner-zone/2015/dec/17/thought-leadership-doing-not-talking It just slipped out, but I think I got away with it. You might characterise it as a low audible sigh. It was right

Read more

Simple SEO – it’s not as complicated as you think

You need to understand how important Search Engine Optimization is, wherever you sit in an organization. Yet, it is one of those topics where you can get overwhelmed by technical explanations from the experts. I’m no SEO expert, but I’ve worked with lots of SEO consultants, web agencies and website managers. I explain here how SEO works from

Read more

Why the C-Suite Needs to Get Social

Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/   Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot of questions about

Read more

Professional social media is an essential part of business

For international corporations or individual entrepreneurs LinkedIn and Twitter are currently the dominant social media networks. Your LinkedIn profile is not just there as an online CV. It is a powerful tool to get you noticed and nurture your network of contacts. You need a structured professional social media strategy to become a more effective sales person and business

Read more

LinkedIn for Business – What you need to know

LinkedIn is now recognized as the key social media to support a business to business marketing strategy. Here are some of the key guidelines to follow to ensure you get the basics right.   Initially, these guidelines will help to avoid embarrassment and promote a professional image of you and your company. More importantly, you need to know some

Read more
1 2