Category Archives: Firstpoint talks

Bringing your media along for the ride

The Bridgestone World Solar Challenge 2015 was unique. Inspirational. Exhausting. Extraordinary. Big on every level. More than 1,000 people travelling 3,000 kilometres across Australia’s outback. At any one time, during sunlight hours at least, 42 of them were driving a purpose-built electric solar car. Millions of dollars in high tech equipment speeding across the desert. And this year,

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Business-to-business thought leadership

The technical division of an international company, leader in its sector, needed to grow its influence and stature within a community of experts related to their business. Target groups included government bodies, trade associations, politicians, technical trade magazines and a wide variety of interested parties. The company knew it had a lot to say and already communicated well

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Connecting with a new audience

A transport company with experience in operating bus networks won a new contract to operate an express metro line in the heart of a European capital. Operating the new metro line represented a significant step up in terms of the level of service expected from passengers as well as from the general population and local administration. There were also new

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