Author Archives: firstpointrobin

B2B social media is on the rise as websites decline

What is the role of social media today for companies active in a business-to-business market? Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or online catalogue for a company. But the key content – the words, images

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LinkedIn for Business – What you need to know

LinkedIn is now recognized as the key social media to support a business to business marketing strategy. Here are some of the key guidelines to follow to ensure you get the basics right.   Initially, these guidelines will help to avoid embarrassment and promote a professional image of you and your company. More importantly, you need to know some

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What is the Social Tipping Point for your message?

The website has had its day. Okay, there are about one billion websites on the Internet but it is perhaps the beginning of the end. Everyone is turning to mobile and other devices to find information. Apps and other platforms are replacing websites. Meanwhile the way we search is changing. In fact, we are searching less and listening

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