Firstpoint in Australia

Judi Lalor is a hands on marketer and publicist who develops strategies, brands, concepts and ideas for destinations, events, businesses and government in regional, metro and international arenas.

She manages Firstpoint Marketing & Communications in Australia – visit

A passionate communicator, brand builder and destination marketer, her career covers all areas of the marketing mix from public relations, media, issues management, promotions, special events, advertising, consumer research, brand development and positioning.

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