The reputation of CEOs and execs is a fundamental driver of a company’s reputation
This research is specific to large corporations but the lessons we can learn from it apply to business leaders of companies of all sizes.
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How to get full attention on LinkedIn
Here are a few tips on what you need to understand if you want to build a solid foundation for your digital presence. Do these and you will boost your career and get more business.
Read moreWhy the C-Suite Needs to Get Social
Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/ Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot of questions about
Read moreProfessional social media is an essential part of business
For international corporations or individual entrepreneurs LinkedIn and Twitter are currently the dominant social media networks. Your LinkedIn profile is not just there as an online CV. It is a powerful tool to get you noticed and nurture your network of contacts. You need a structured professional social media strategy to become a more effective sales person and business
Read moreB2B social media is on the rise as websites decline
What is the role of social media today for companies active in a business-to-business market? Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or online catalogue for a company. But the key content – the words, images
Read moreFind it difficult networking? How Twitter can help introverts
How do you explain Twitter to someone who has little idea of how to use social media in a business to business context? Someone who may even be hesitant about the whole concept of networking. I often get asked about Twitter and whether it really can be a tool that anyone can use to grow business through networking.
Read moreWhat is the Social Tipping Point for your message?
The website has had its day. Okay, there are about one billion websites on the Internet but it is perhaps the beginning of the end. Everyone is turning to mobile and other devices to find information. Apps and other platforms are replacing websites. Meanwhile the way we search is changing. In fact, we are searching less and listening
Read moreWhat is the ideal length?
Do you know how long a blog post should be? And a tweet, that’s 140 characters isn’t it? Well in fact it is better to tweet in 100 characters or less. This graphic summarizes some research into the ideal world count to get maximum engagement from your online articles. It is the same for titles, they need to
Read morePersonal reputation and social media
How do you build a personal brand? Should CEOs spend time building their personal reputation or simply promote the company they are leading. These and many more questions are discussed on our Social Bosses Storify [View the story “Social Bosses” on Storify]
Read moreYou’re the CEO, shouldn’t you be on social media too?
Most senior executives understand that social media is now an essential part of any company’s communications and public relations strategy. They see the need for brands to be part of online conversations and they see the advantages that it can bring.
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