The reputation of CEOs and execs is a fundamental driver of a company’s reputation
This research is specific to large corporations but the lessons we can learn from it apply to business leaders of companies of all sizes.
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How to get full attention on LinkedIn
Here are a few tips on what you need to understand if you want to build a solid foundation for your digital presence. Do these and you will boost your career and get more business.
Read moreThe Social CEO: CEOs and the Use of Social Media – Infographic
A truly social CEO is still rare, but there are a few leaders out there demonstrating what it looks like and how it benefits their personal and professional brands.
Read moreWhy thought leadership comes from doing, not talking
Thought leadership can’t be achieved through good communications alone – it must be built on what you’re doing. We want to share with you this excellent article originally published by The Guardian http://www.theguardian.com/media-network/marketing-agencies-association-partner-zone/2015/dec/17/thought-leadership-doing-not-talking It just slipped out, but I think I got away with it. You might characterise it as a low audible sigh. It was right
Read moreWhy the C-Suite Needs to Get Social
Social media is as significant as the emergence of the printing press, of radio, of television, of the internet, of e-mail. This excellent article is a guest post from Damian Corbet at http://thesocialcsuite.net/ Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot of questions about
Read moreProfessional social media is an essential part of business
For international corporations or individual entrepreneurs LinkedIn and Twitter are currently the dominant social media networks. Your LinkedIn profile is not just there as an online CV. It is a powerful tool to get you noticed and nurture your network of contacts. You need a structured professional social media strategy to become a more effective sales person and business
Read moreHow social media use has changed in 10 years
Nearly two-thirds of American adults now use social networking sites, up from 7% in 2005. This and other interesting data can be found in the latest Pew Research report. Among other things we find that: Usage among those 65 and older has grown so that today 35% of those over 65 use social media. This was just 2%
Read moreB2B social media is on the rise as websites decline
What is the role of social media today for companies active in a business-to-business market? Social media has taken over the internet Social media channels are already as influential as traditional websites. They are now becoming much more important. Websites are the shop window or online catalogue for a company. But the key content – the words, images
Read moreLinkedIn for Business – What you need to know
LinkedIn is now recognized as the key social media to support a business to business marketing strategy. Here are some of the key guidelines to follow to ensure you get the basics right. Initially, these guidelines will help to avoid embarrassment and promote a professional image of you and your company. More importantly, you need to know some
Read moreFind it difficult networking? How Twitter can help introverts
How do you explain Twitter to someone who has little idea of how to use social media in a business to business context? Someone who may even be hesitant about the whole concept of networking. I often get asked about Twitter and whether it really can be a tool that anyone can use to grow business through networking.
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