Native English Speakers are the world’s worst communicators
In a room full of non-native speakers, ‘there isn’t any chance of understanding’. It might be their language, but the message is often lost.
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How not to communicate internationally
When you are communicating internationally you need to think things through. And it is not just about language, it is about culture at every level. Coca-Cola appear to have really lost the plot in their #AbreTuCorazon campaign forgetting to take into account a variety of factors including aspects of cultural and commercial colonialism. It all looks so obviously wrong.
Read moreYou write “good” English but does everyone understand you?
English is the main language on the web but there are twice as many non-native speakers in the world as native English speakers. If you are communicating in English to an audience beyond the borders of your own country you’ll need to think twice about what sort of English to use. And it is not just the choice
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