For international corporations or individual entrepreneurs LinkedIn and Twitter are currently the dominant social media networks.
Your LinkedIn profile is not just there as an online CV. It is a powerful tool to get you noticed and nurture your network of contacts. You need a structured professional social media strategy to become a more effective sales person and business developer and develop your personal brand.
For you this means:
- increasing your prominence in your field of expertise
- highlighting your perceived value to others
- protecting and managing your reputation
- developing your personal brand
For your company this means:
- increasing the visibility of your company in its market
- accentuating the perceived value of your products or services
- protecting and managing your corporate reputation
- managing online PR and media communications
- strengthening and enhancing your brands
The Professional Social Media Road to Success
- Understand the basics – what is professional social media, why and how can you use it?
- Carry out a digital audit
- Define your company or personal brand
- Establish your strategy
- Identify and generate content
- Build and nurture your network of influence
Find our more at https://firstpointcommunications.com/how-to-exploit-professional-social-media/